Category Archives: information

You Don’t Need Technical Skills to Start an Online Business

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A few weeks back I was giving a coaching session and was baffled to hear that the individual I was talking to had joined a web programming online course so he would have the technical skills to begin an online business.

I ended up the call very frustrated.

Technical skills are not vital for starting an online business.

The main mistake many people do when beginning online is to believe that they need first to know how to code.

Somebody is thinking of beginning an online business and… join a programming or web engineer online course.

Do you see any logic here?!

I now understand why web-programming courses have been flourishing the last few years on the Internet!

With individuals intrigued by the opportunity that lies in having an online business, they mistakenly believe that by gaining the technical knowledge they will be able to start an online business.

You can be the best online software engineer in the world and still struggle in being a successful digital entrepreneur.

I get it – without a site, you can’t go far on the web.

The uplifting news is that whether you want to blog or sell products online, you can have a website without having to type a single line of code.

I am thinking obviously at WordPress, my favourite website builder platform.

But Wix is also another great alternative for any individual who needs an online presence.

Don’t let a lack of technical skills alarm you

The Internet is always changing, which implies that it offers opportunities for any individual who has something valuable to offer.

If you’ve ever considered starting a business, I strongly recommend going online.

The Internet offers you the possibility to create a fully automated online business that will give you a passive income and flexibility in your life. You will be able to work anywhere in the world as long as you have a computer and an Internet connection.

I like to call it ‘living a digital lifestyle‘.

Give value to your customers first

The Internet tracker, Internet Live Stats, estimates the number of websites live to near one billion.

With thousands of websites created everyday, it is fundamental to know how to advertise your business effectively.

95% of your work in growing an online business should to be centered on how to give value – and not on learning technical skills.

When an online business goes down, it is not a result of technical issues but rather the fact that the owner didn’t bring genuine value to its audience.

Many people start online on their own and give up from frustration. Don’t be this one.

You might have tried before and have realized that promoting a business online is no easy task.

Perhaps you have focused too much on the technical side and lost track on growing the business instead. Or you didn’t know how to bring value to your customers.

For sure it requires significant investment to figure out how to give genuine value to the people you want to target, but once you found the right formula, you will see your online business flourish without having you to work harder for it!

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How To Choose Your Online Business Niche?

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Despite the best of intentions, many people interested in running their own online business never actually get around to it, and a common excuse is they simply don’t know which niche market to base it around. The answer is simple – each online entrepreneur has their own ideal Internet Business. I’ll explain…

If you’re going to put the effort in to setting up and indeed running an Internet based Business, it would be very wise to centre it on a topic or niche that you have a particular interest in yourself, something that you already spend time on because you enjoy it. The main reason for this is because you will be a lot more enthusiastic about your new venture, you will find it much easier to run and in time expand to a range of products, – and consequently you should make more money.

For example, for my sins I have a long standing interest in the Bull Terrier breed of dog which led to me creating and publishing the ‘Bull Terrier Monthly’ mini-magazine worldwide, in both printed and digitally downloadable formats. Now you may be thinking that is an extreme niche, and you’d be correct it is, – but my point is you don’t need to operate in a fairly general market that has ‘mass’ appeal, you’d be better off in a smaller market that appeals to you and other fanatics. Even in the smaller niche’s, there’s still more than enough interested people worldwide to support a business.

Of course you can make money from a market that you have no particular interest or skill in, but ask yourself this, – ‘Which one of the two businesses would you be most passionate about, which one would you really enjoy getting stuck in to – one that you have a huge fervour for or one that you’re just running for the money?’

I’ve just used a very key word when it comes to planning an Online Business – the word Passion – and it’s one of three words that you should have imprinted on your mind…

Passion, Potential and Profit!!

Think of it like this, you supply the passion to your business, you do your research to check for its potential, and your customers bring you the profits, three very basic but essential things that will help in any business venture.

Here’s a simple exercise for you to do, grab a sheet of paper and draw a line down the middle. On one side jot down all the various hobbies and interests you have, things that you tend to spend a lot of your free time (and money) on by choice. On the other side write down the skills you have acquired over the years with regards to your employment history, along with qualifications, awards and such like.

Study your sheet of paper very carefully because somewhere on it is the market or subject on which your very own ‘ideal business’ will be built upon. Is there one in specific that jumps out and grabs you, an interest or skill that you’d really love to earn a living from? Remember, it doesn’t need to be a subject that has millions upon millions of potential customers. If it does then fair enough, but don’t worry if you feel your niche is too extreme, do your homework on it first to find out – you’ll probably find your chosen subject isn’t so extreme after all!

If you can narrow your choice down to one particular niche market, and that market covers all of the three previously mentioned ‘P’ words, then you’re well on your way to having a successful Online or Internet based business.