Goals are important in life and in business, but to what extent. Some people are extremely goal-oriented and others not so much. So how as an entrepreneur do you find the right balance for you? One of the most important roots of this is, what is the motivation behind the goal?

Is your goal to increase sales in the business?
Is it to make more money, but why? What are you going to do in the world of online business? What are you going to bring to market? Better, faster, cheaper or of more value, what is the motivation? What is your motivation?

This can be very important in understanding the plausibility behind the goal. More importantly, is everyone in the organization on board with this change, if so why are why not? These are the questions you must ask yourself before you make any drastic changes within the company.

Goals in specific can be various and affect different companies in different ways depending on their product/service and their position in the industry. If they are a smaller company with a small customer base or few marketing dollars they have little effect, but even that is up for debate.

Three important things to remember when developing goals for business, especially online business are:

1. How many of you connections does this effect?

Everyone has a certain number of connections online, or traffic or daily hits, or rates of conversion in dollars.

You must determine how this will change your connections. Will you gain more connections?, or perhaps lose more connections? Will you have to gain new skill sets in order to achieve this new goal? Will you have to hire new people or fire people you currently have in order to achieve your goals and stay within your budget.

2. How will this affect your clientele base?

Secondly, you must consider how this will affect your current clientele base will they latch on to this new product/service? What do they think is the value of this new product/service? Maybe it is not the same value you believe it is worth. You are going to have to do some test. There are many ways to test and many articles about this available online.

3. What will your business gain or possibly lose from this new objective?

This is the most important point, but the reality is that new items/services do not always succeed. In fact, mainly they almost always fail. You must ensure that you do not set your goals too high, but you must also ensure that add value to your company and not just more costs.